No Longer at Ease Essay

One of Chinua Achebe’s main socio-political criticisms in No Longer At Easeis that of corruption in Nigeria. From the moment the book begins the main character, Obi Okonkwo, is confronted with the issue of bribery. From the moment he arrives at customs to the point at where he gives in to taking bribes himself, the voice of Achebe lingers in the backdrop through the words. At first Obi is as critical as Achebe of bribery. He refuses to take bribes and also finds it necessary for himself to be a â€Å"pioneer† in Nigeria, bringing down corruption in government and instigating change. It seems that corruption runs rampant and that everyone in Nigeria from the â€Å"white man† to the Umuofian Progressive Union participates in â€Å"seeing† people about what they need done. Men offer money, and women offer their bodies, in return for favors and services. Obi believes that by not taking brwhile at the university in London, a paper in which he theorized on what would change the corruption of high positions in Nigeria. He believed that the â€Å"old Africans† at the top of civil service positions would have to be replaced by a younger generation of idealistic and educated university graduates, such as himself. Achebe, however, is not as optimistic as Obi because he has Obi fail. Achebe takes us through the path of how someone like Obi can come to take bribes. The book begins on a negative note: starting with Obi’s trial. It is as if Achebe, by beginning in the end, is saying that Obi was doomed from the start. Obi’s position is a difficult one. He is born in Ibo, but he has been educated in England and often feels himself a stranger in his own country. He has lost his love because of a rule of the past, he has suffered under great financial distress, he has exerted himself because of the expectations others have placed on him, and he has lost his mother. All of this brings the protagonist of the novel to fall into what he once had believed was a terrible and corrupt act. Still, Obi always feels guilt at taking a bribe, and he had decided to stop ibes he can make a difference. He had written, them. By having Obi get caught, even amid an aura of repentance  and guilt, Achebe further illustrates the hypocrisy of all who have participated in bribes and now throw stones at Obi. And, at the same time, it tells us that, although he got caught, Obi is still a pioneer because he has sworn to not do it again. It may be that his beginning as a â€Å"pioneer† is a rough one, one that has taken a curved path, but it does not definitely mean that he cannot still lead toward change. Still, perhaps Achebe may be saying that this is not true, and that Obi, ultimately, has failed at the task he set before himself. Whether the book is a tragedy (an unresolved situation) in Obi’s definition of the word or not is up to whether we believe that it is Achebe who is the greatest â€Å"pioneer† in the novel. In other words, it is the author’s critical voice that will lead others out of such corruption, if not by only making the world and younger generations of Nigerians aware of it. The Influence of Education One of the most important aspects of Obi’s life is that he was educated in England. This small fact molds the way others treat him and shapes what others expect of him. At the same time, the education he holds dear is also one for which he has felt guilt and one which has often made him a stranger in his own Nigeria. Upon his return from England, Obi is secured a position in the civil service, given a car, money, and respect. At the same time, however, he seems to be making constant mistakes because of what he has learned to be like, what he has come to understand, and what he has never learned. For instance, when Obi first arrives, he is given a reception by the Umuofian Progressive Union at which he makes several mistakes. He has forgotten how to act in his home or simply does not agree with its ways: he wears a short-sleeved shirt and sees nothing wrong with it, for it is hot, and he speaks casually in English, instead of the kind of heavy English that the Umuofians admire in the president of the Union. His education has brought him status and has placed him in a position where others expect the most and best of him. No one can understand, in the end, how a man of â€Å"his education and promise† could take a bribe. Of course, Achebe, says this cheekily since many who have accused him and who also hold high positions are guilty of similar transgressions. Ironically, the only thing his â€Å"education† did not teach him was how not to get caught. Another important aspect of education, aside from the contradictions mentioned above, is the  fact that Obi’s generation uses its education as a tool, paradoxically, against colonialism. Sam Okoli, the Minister of State and also an educated man, verbalizes the position of the populace by saying that, yes, the white man has brought many things to Africa, but it is time for the white man to go. In other words, a man like Obi can use his education to take his country back into his own hands, even if his education is something that the colonizer gave him. It is important to remember that the only way to survive in a world where two cultures have met is to allow a certain amount of mixture to be used in a positive regard. Tradition versus Progression While Obi is in England he misses his home, longs for his family, and writes nostalgic poetry about Lagos and the sun and the trees of his homeland. He even begins to feel a certain degree of guilt, at times, for studying English and not being in Nigeria with other Ibo people. Nevertheless, this â€Å"English† has become a part of him, one that he cannot erase when he arrives back in Nigeria. Obi is in love with his native tongue, and it holds a place in his heart. At the same time, however, he is also comfortable with the English language. The struggle of language is just one of the many examples of how African tradition and English culture collide in this novel. Obi loves his family dearly, and since his family is symbolic of his roots, it can be said that he loves his roots dearly. This is not to say, however, that he will not rebel against his roots because of things he has learned elsewhere. Obi possesses the more liberal, and even â€Å"European,† belief that he may marry anyone he wishes, even though his family and his countrymen are opposed to it. And, even though he wishes to marry Clara in the end, despite her history, he is tied to his mother a symbolic traditional root †¦ his blood. It is this struggle between tradition and European ways that is evidenced throughout and that is further amplified by the European presence of characters like Mr. Green. And, aside from the obvious Mr. Green, there are also the more subtle presences of Europeans at lounges and restaurants throughout Nigeria serving English food and importing European beers. Some of these colonial importations and introductions are good, as is evidenced by the scene about the radiogram between Obi and the Minister of State. Nevertheless, the  struggle exists, and it is obvious that Achebe has a strong negative opinion about colonialism as a whole. Motifs Songs and Poetry Throughout the novel there are songs and poetry that mean different things at different moments in time. When Obi is away at school his poetry is a kind of pull toward Nigeria, a calling and remembrance of home and yet, he writes these poems in English. While he is in Nigeria, there are many songs sung in his presence, some of which Obi also dissects using the English language but not without the Ibo pulling at his heart. It is as though, however, all of this poetry and song represents his desire for home and his heart’s need for it. He has studied poetry in England, but poetry also links him to home—these poetic contradictions are all appropriate to the novel’s ultimate struggle, which is that of the young man living under the end of a long colonial reign. Proverbs If allusions to English literature are what are constantly driving us toward England, it is the constant allusion to proverbs that drives us back to Africa. Achebe peppers his novel with proverb after proverb, making the novel specifically and strategically African. Achebe, like Obi, is using the tools of colonialism for his own purposes; he is making the European form of the novel his own. Language The issue of language is omnipresent in the novel and is simply one of the many issues that arise out of a colonial society. Obi struggles between two tongues (Ibo and English) just as he does between two cultures. He was born into one language, and he obtained â€Å"knowledge† in the form of the other causing one of the basic problems throughout No Longer At Ease. Symbols Mr. Green Mr. Green is symbolic of the European presence in Nigeria, as he is the epitome of the â€Å"paternal colonizer,† who has brought some good but mostly arrogance. He is very much the kind of Englishman who believes in the good of empires and thinks he can, as Obi points out, tell people how to live their lives. The Umuofian Progressive Union If Mr. Green stands for Europe in Obi’s struggle between tradition and European ways, then the UPU stands for the stubborn traditional ways of the past. Mr. Omo  Omo stands for what Obi calls the â€Å"old African,† which is representative of a more submissive, (to the British) older generation of Nigerian. It is a generation that has more â€Å"fear† of the British than the younger generation, which longs for independence and freedom. ————————————————- Analysis of Major Characters Obi Okonkwo The protagonist of the No Longer at Ease, Obi Okonkwo, is a young man born in Ibo in the Eastern Nigerian village of Umuofia. He was well educated and eventually sent to study law in England, a course of study he eventually changed to English. He stays in England for nearly four years, at times longing for the warm weather of home and all the other nostalgic qualities his memory supplies him during long winters abroad. Nevertheless, his arrival is less than what he has expected. Because he is educated, he is given a â€Å"European post,† and he works in an office whose ethics he finds repulsive. He stands firmly against the bribery that goes on and is opposed to his boss, a very old, white, and English colonial man named Mr. Green. Obi finds himself in a constant battle between traditions of the world into which he was born (that of the village and his traditional African roots), represented by the Umuofian Progressive Union, and the conventions of a changing world. Obi finds himself at the beginning of a generation of change, caught between two worlds. He is unable to marry the woman that he loves because she is considered an outcast. He claims to want to marry her anyway because by the time he has children, the world will have changed, and it will not matter, just as it does not matter now that his father is a convert to Christianity (a conversion that was once quite scandalous). Still, Obi loses his fiancà ©e, his mother, and finds himself in serious debt throughout the course of the novel. He must pay back his scholarship loan and is responsible for sending money home. Eventually, Obi breaks under all of this pressure and gives in to the bribery he had stood against so  idealistically, but he does not give in without guilt. At the end, he even claims to be finished with bribery, right before he is caught. Somehow it is too late, and his situation, his position of being caught between two shifting worlds, becomes almost impossible. Obi’s birth name is Obiajulu which means â€Å"the mind at last is at rest,† and this naming is a looming irony, considering the title of the novel and Obi’s predicament. Obi is ill at ease in both of his cultural experiences—he lies in the middle, a difficult place. Clara Clara is another character in the novel that is struggling in the changing world of pre-independence Nigeria. She is educated abroad, like Obi, and has a career as a nurse. She has a mind of her own and is often stubborn but shows herself to be quite caring, nevertheless. The first one-on-one conversation she has with Obi was regarding Obi’s seasickness (she had gone to his cabin, on their voyage home, because she had seen that he was feeling ill). She is also willing to compromise, and, although she finds Obi’s poetry boring, she is willing to listen to it. She is also willing to meet with friends of Obi’s that she dislikes. While she seems quite spoiled at times, she does her shopping in the slums and is willing to genuinely give Obi money to save him from trouble, even if he is unwilling to take it. However, the truth remains that she is a difficult person, perhaps because she finds it difficult to let go of her past. She is strong-minded though not intellectual and finds herself bound to a tradition that seems unfair to both her and Obi. She is burdened by the fact that she is an osu, which means that because of her ancestral past, she is an outcast. It is for this reason that she cannot marry the man she wishes to marry. Though Obi claims he does not care, he respects the ultimatum of his mother, which is that he must wait until she is dead, or she will kill herself if he marries Clara while she (his mother) is alive. This upsets Clara, and it is after this that they have their final break-up, after which Clara is hospitalized because of complications during an abortion. During this time Clara refuses to see Obi. From the beginning Clara’s romance with Obi was on unstable ground. Symbolically we need only to look at where Clara and Obi first began their relationship: in the water, on turbulent and fluctuating grounds. William Green The character of Mr. Green is representative of the white, European presence in Africa that resulted from the spread of England’s empire and its colonial hold on Nigeria. He is an arrogant man, who believes that the African is â€Å"corrupt through and through† and that it is the British who have brought Africans civilization and education. Nevertheless, Mr. Green seems to be committed to Nigeria, and there are characters in the book such as his secretary, Miss Tomlinson, who constantly support him in spite of his â€Å"strangeness.† Miss Tomlinson, however, is also a white Englishperson living in Nigeria. The narrator tells the reader that Green works long and hard hours, but this â€Å"quality† is constantly being uprooted by reminders of his colonial attitude and superiority complex. He thus has a problematic relationship with Obi, who is an educated African in a European post. Still he believes in education, which makes it both ironic and fitting that he pays for the education of his steward’s sons. Mr. Green finds it a problem that Africans ask for weeks off at a time for Mr. Green finds it a problem that Africans ask for weeks off at a time for vacations. However, this tradition was actually started by the very Europeans who held these high posts in civil service prior to the Africans themselves. These contradictions are constantly arising out of the character of Mr. Green. He is an archetypal figure of patriarchic colonialism that finds it difficult to relinquish such a position. In fact, when he thought Nigerians would attain independence, he had threatened to resign. Significantly, Mr. Green is a figure of an older world that is constantly present in the Nigeria of the late fifties, which Achebe portrays, only several years before its eventual independence, when a figure like Green will remain a problem but eventually become obsolete. ————————————————- Plot Overview Obi Okonkwo is a young man, about twenty-six years old, who returns to Nigeria after studying in England at a university for four years. No Longer At Ease, begins with a trial against Obi that takes place a while after his return, and the novel then works its way backward to explain how Obi has come to be charged with accepting a bribe. The Umuofia Progressive Union  (U.P.U) has given Obi a scholarship to study law in England, a scholarship that Obi has to pay back upon his return. And, thus, he leaves for England, stopping in Lagos on the way out. While in England, several things happen to him. First, he changes his course of study to English and abandons law. Secondly, he finds himself nostalgic for home, writing poems about Nigeria. Finally, he meets a girl named Clara at a dance in London but fails to make a good impression. However, the girl is Nigerian also, and on Obi’s boat ride back home, after nearly four years in England, he meets Clara once again. This time, they begin a relationship. Once back in Nigeria, Obi stays, once again, in Lagos with his friend Joseph, trying to find a job and a place of his own. He also visits his own home village of Umuofia. Obi is quickly given a post on the Scholarship Board of the Civil Service and is also quickly introduced to the world of bribery, which is a world he wholeheartedly rejects with a strong idealism at first. This is indicated early on when a man offers Obi money in order for Obi to â€Å"pull strings† for his little sister’s scholarship. Obi is appalled and rejects the offer, only later to be met at home by the little sister herself who offers Obi her body in return for the scholarship favor. Again, Obi rejects this offer. Although Obi begins his life in Nigeria in an honest way, events do not go as he has planned. First, Clara tells him that she cannot marry him because she is an osu, an outcast. Obi decides to ignore this and go against what most of his fellow countrymen believe to be a major transgression of custom, and he decides he will marry her anyway. Still, his economic hardship worsens, given that he has to send money home and that he is in debt. Obi then receives a letter from his father telling him that he must go home. When he arrives at home he sees that his mother is very ill. And, his parents tell him he must not marry Clara because she is an osu. In fact, Obi’s dying mother gives him an ultimatum: she tells him that if he insists on marrying Clara, he must wait until she is dead because if he marries Clara while she is alive, she will kill herself. Obi, therefore returns back to Lagos and tells Clara all that has transpired. Clara becomes angry and breaks off the engagement, afterwards hinting at the fact that she is pregnant. It is at this point when Obi arranges an abo rtion. He does not have the money and needs to borrow it. Complications arise out of the operation, and Clara is hospitalized, after which she refuses to see Obi. Obi then returns to work,  only to be notified that his mother has died. He does not go home for the funeral, and the U.P.U. discusses this failure on Obi’s behalf as a sign of his not having cared about his mother’s death. The truth, however, is that he was terribly saddened by her death, feels terrible remorse and guilt, and has entered into a state of mental unrest. However, Obi awakes from this unrest with a new sense of calm. He feels like a new man, and it is at this point that he takes his first bribe, not without a certain degree of guilt. Obi allows this acceptance of bribes to become habitual. He continues to take bribes until the end of the novel, when Obi decides he cannot stand it anymore. He has paid off all of his debts and can no longer be a part of the corruption. It is at this moment, however, when he has taken his last bribe, that he is caught, which brings us back to the beginning of the novel. Discuss the Significance of the novel’s title: No Longer at Ease. Answer for Study Question 1 >> The title of the novel relates mostly to Obi and his predicament. He finds that he is â€Å"no longer at ease† inside African society, where bribes are taken, where he is shunned for wanting to marry the woman he loves because of his ancestry, and where he is looked down upon because he has trouble relating the people from the village where he was born. He is not â€Å"at ease,† either, however, within British sectors of society. He is able to speak fluent and good English, he is able to analyze and discuss, but he is unable to relate to someone like Mr. Green. He also feels himself, like other Nigerians, as is evidenced in the retrospective scene about London, a stranger in a strange land while in England. He misses Nigeria and is in fact nostalgic for her when he is away. He understands what he must do for his country and that she is important; however, his return is different from memory. Memory is, in many ways, shattered when he revisits Lagos and his old home of Umuofia. Furthermore, by the end he finds himself uneasy with his lot in life: he is broke, he has lost Clara and his mother and has given in to taking bribes. Finally he feels guilt for this but it is too late. There is also the irony of Obi’s name, which means â€Å"the mind is at last at rest.† It is supposed to mean that his father’s mind is at rest because he was born a boy after so many girls; however, when juxtaposed against the title of the novel it becomes the greatest irony of the novel because Obi  is, of course, never, himself, â€Å"at rest.† The title is perfect because it describes a generation of Africans, in this case Nigerians, that find themselves living in between worlds, cultures, and on the verge of a post-colonial world. Close Discuss the problem of language in the novel. Think about the problem as it relates to the characters of the novel as well as to Chinua Achebe. Answer for Study Question 2 >>  Language is an issue that arises out of all colonized countries because the colonized are educated in the â€Å"language† of the colonized. The issue arises time and again in Achebe’s novel. When Obi returns from England, the members of the Umuofian Progressive Union are not impressed by Obi’s English because it is too casual. They like to listen to English when it is full and spoken in all its purple prose, in the way that the president of the UPU speaks it. This kind of English is a kind of class token. There is a certain amount of pride, ironically, in the language of the colonizer. This may be, however, because those admiring this English are from an older generation. When Obi is discussing eating yams with his hands he says that the younger generation can do this because they do not fear being called â€Å"uncivilized†Ã¢â‚¬â€the same may apply to their mode of feeling regarding language. The younger generation of Obi and Christopher, Obi’s friend, plays with language much more easily. For instance Christopher speaks different kinds of English, depending on what he is talking about and to whom he talking. Obi claims that most educated Africans participate in this playfulness with language. Obi has his own problems with language as is evidenced when he attempts to speak or read for his family in his own language and finds it difficult. His mother tongue, although never replaced sentimentally, is often replaced by an English that comes with more â€Å"ease. He is able to translate into English and understand. Nevertheless, Ibo is still a special language—the language of home. It is the language that Clara speaks to him when they are alone for the first time, and it is the language he longs for while he is across the sea in England. Close What are the main reasons for Obi’s change of opinion toward bribery? Answer for Study Question 3 >> First of all, Obi never really believes that it is all right to take a bribe, he always seems to do so with a sense of guilt. Nevertheless, there may have been moments where it was simply a fall into complacency or even an act that arose out of the aftermath of desperation. Obi’s financial situation was poor, he owed money to many people, he had his scholarship to pay back, he had to take care of himself, and he had to send money home. The temptation to take a bribe was always present. However, what seemed to put him over the edge was not his financial burden but his loss of hope. He had lost his mother and his lover, plus he found himself constantly out of place and ill at ease. He longed for complacency and contentment—for the kind of attitude that Christopher, an educated friend much like himself, was able to take on. Perhaps he even took the bribes to illustrate that he knew the way things worked that he, too, even if he had gone away for four years, knew how the ways of the Civil Service functioned. Still, this bribery was never something he was comfortable with but his feelings of unease only amplify by his guilt and his being caught.

A response to The Bell Jar Essay

You would expect anybody to want the story of depression and suicidal thoughts to leave your memory as soon as the last page was over. However, The Bell Jar is more about the spirit of survival when you are trapped inside yourself and frightened because the rest of the world expects something completely different from you – something you cannot give them. Something you don’t want to give them, if it were your choice. This is a highly auto-biographical account by Plath of a young girl finding that when she should be most excited about her life, she instead finds that things aren’t what she expected, and that the culture of the 1950’s doesn’t seem to allow for all that she wants, which begins her descent into depression. The Bell Jar is in the form of a Roman à   clef, with the main protagonist (Esther Greenwood) succumbing to mental illness. Esther begins the book thinking about the executions of Julius and Ethel Rosenburg, and thinking about cadavers, which is a motif that recurs later on in the book. Esther thinks being executed â€Å"must be the worst thing in the world† so we can tell already that she isn’t exactly a light-hearted character. Instead, throughout the novel, we discover that she is brutally honest and self deprecating. She wins a fashion writing contest, but she isn’t overly happy about it, viewing the gifts and girls there superficial: â€Å"Girls like that make me sick.† She appreciates that she is meant to be â€Å"the envy of thousands of other college girls† but her future prospects trouble her: she can either marry, or, become a secretary and then marry. Neither satisfies her. â€Å"So I began to think maybe it was true that when you were married and had children it was like being brainwashed†, so women in the fifties are meant to want to marry and start a family, and Esther knows this too well. It isn’t considered right to think otherwise, so these opinions stay inside her head. Perhaps, this is why mental illness festers within her; she bottles up her emotions and they mix with more menacing thoughts. Buddy laughs at her when she refuses his marriage proposal, saying that she’s â€Å"crazy† and she’ll â€Å"change her mind.† She thinks he is a hypocrite, and no longer sees him in admiration because of his double standards. Esther observes the gap between what society says she should experience at her age and what she does experience, and this gap intensifies her madness and makes her more aware of any problems she may have, because she is now able to see everything wrong with her in somebody else’s eyes. Esther feels she must repress her natural gloom, cynicism, and dark humour and falsify opinions. Esther’s aversion to convention and conforming is perhaps why she feels so alone and her darker thoughts take over: â€Å"†¦it’s really you getting smaller and smaller and lonelier and lonelier†. Esther’s descent into depression and suicidal thoughts begins on the ski slopes, when she begins scared but â€Å"aims straight down.† This is only the first of numerous suicide attempts: she wants to experiment hanging, drowning, pill overdoses and cutting her wrists, but there are flaws in all of them. When Esther tries to kill herself, she finds that her body seems determined to live. Esther believes that she could kill herself if she wanted, but she must remove the barrier of her body. The beating heart symbolizes her life, as her heart beats, â€Å"I am I am I am.† This is again enforced because she never assigns a blame to her depression, but rather lets us see what it feels like to be in it and living through an experience like it, as she wrote – â€Å"I am I am I am.† But I think the whole book can be summarized by something that Buddy said to her on the ski slopes: â€Å"’You were doing fine,’ a familiar voice informed my ear, ‘until that man stepped into your path.’†

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BENCHMARK - Statistics Project Example This survey was conducted on beach situated around my area of residence. On that note, I employed some basic observational skills in a bid to try and answer some of the questions in the objective list. Evidently, through monitoring the activities in the beach during the weekends I was able to achieve the goals of this study. However, in a bid to establish the most commonly engaged activity in the beach, I was able to count the number of people engaging in various activities for instance, swimming, surfing and others just went to the beach to enjoy the view of the ocean. Apparently, the main reason for the use of simple observational skills in this study was because it was not a time consuming method as compared to other statistical methods for instance interviews. Secondly, it required minimal resources to carry out the study hence it is economical. On other hand, in a bid to achieve an unbiased study, the observations were carried out for three weekends in order to justify the claim s and ensure accuracy in the results. In this particular observational study, the sample population wasthe people present in the beach during the period in which the study was carried out. In addition to that, on the particular weekend in which the study was carried out, there were approximately five hundred people. On that note, the study was able to yield the following results; the survey was able to conclude that seventy percent of people who went to the beach engaged in swimming activities. Fifteen percent embarked on surfing activities,fivepercent engaged in beach games for instance, volley ball and beach soccer and the rest were in attendance to enjoy the view of the ocean. In short, the survey was able to conclude that swimming was the most popular engaged activity in the beach. Consequently, this survey has a number of significance to our society. Apparently, this survey has been able to highlight that in the beach area, many

The War on Drugs is a Failure. So What Can Be Done About it Research Paper

The War on Drugs is a Failure. So What Can Be Done About it - Research Paper Example In addition, 60% of the total violence in the United States is related to drug prohibition which means that the prohibition of drugs only induces violence (Maginnis) The violence that resulted in the prohibition of drug is not new. It is usually the case when something is banned. The same was the case when alcohol was still prohibited. It was only lifted during the Great Depression when the government adopted a pragmatist approach to the problem due to the escalating violence associated with its prohibition and instead opted to make money out of it to help lift the country out of the depression by taxing it. As a result, violence associated with alcohol became almost non-existent. The same is also the case in gambling. Violence becomes the norm when it becomes illegal and so is with prostitution when it is outlawed. Violence becomes a natural consequence of a prohibitive policy because it creates black markets where the law cannot supervise but would become otherwise if the industry is legalized. The problem of violence in prohibiting drugs is compounded by the fact that a prohibitive policy corrupts institutions. Since a prohibitive policy threatens the industry of illegal drugs, it is inevitable that bribery, extortion, threat and other undesirable practices will sprout for the industry to survive. It is worsen by the fact that the enforcement of banning drugs comes with a price that drains public purse. â€Å"Federal, state and local governments spend roughly $44 billion per year to enforce drug prohibition. These same governments forego roughly $33 billion per year in tax revenue they could collect from legalized drugs, assuming these were taxed at rates similar to those on alcohol and tobacco† (Miron). ... The prohibitive policy against drugs does not only forgo the government income from taxing it but instead make it spend to enforce a policy that is futile. The strange thing about rabidly banning drugs with draconian measure is that countries which prohibits it such as United States has the highest rates of cocaine and marijuana abuse compared to countries which has a liberal drug laws such as E.U. and Portugal which has the lowest. In a study conducted by Cato Institute early April this year, it reported that policies that prohibit the use of drug is usually â€Å"based on speculation and fear mongering rather than empirical evidence on the effects of more lenient drug policies† (Szalavitz). The fear that legalizing illicit drugs will only exacerbate the drug problem did not actually happen. It showed that the legalization of drugs in Portugal has neutralized its ill effects which used to be its problem that is now pervasive in countries that ban illicit drugs. Consider the r esults of the Portugal’s policy of decriminalizing drugs. What was feared that the country will become a nation of drug addicts did not actually happen but in fact, helped solved the drug problem. Just when it was anticipated that drug use will rise, Portugal in fact â€Å"had the lowest rate of lifetime marijuana use in people over 15 in the E.U†. The use of the former illegal drugs among seventh through ninth graders also fell from 14.1% to 10.6% and the drug use in older teens also declined. Lifetime heroin use among 16-to-18-year-olds also fell from 2.5% to 1.8%. This development had a positive side effect on the curbing new HIV infection because it fell 17% because needles do not need to be shared anymore with legalizing the drugs (Szalavitz). Also,

CRM and Sales Management Assignment Example | Topics and Well Written Essays - 1500 words

CRM and Sales Management - Assignment Example Secondly, the changes in the business environment may require adjustments in the approaches to the application of the 4Ps, which would mean that it is not the overhaul of the marketing mix that forms the solution to the ever changing business environment, but the approach in its application. Lastly, the continued application of the marketing mix limits the development of further market controllable factors, which are more plausible to suit the current marketing environment. In the light of this, it becomes essential to distinguish what informs the current business environment, and creates the prospective of fulfilling the marketing need; consumer satisfaction (Belohlavek, 2008 p23). In arguing out this case, this discussion supports the proposition that the marketing mix is inadequate in the changing marketing environment, and thus needs revision to incorporate the presently developed, yet vital controllable factors that are influencing the survival and suitability of a commodity in the market. The marketing mix is composed of four business environmental components, namely price, product, place and promotion. These components can be controlled in order to enhance consumer satisfaction, through a product offering that meets customers’ expectation in terms of its affordability, ability to satisfy the existing consumer needs, accessibility of the product to the consumers and the efficient channels through which the consumer is made aware of the product (Bowman & Gatignon, p12). The traditional proposition is that, if the product fulfills all the four aspects mentioned above, then it was suitably placed in the market, and thus would survive the tides of ever changing business environment. However, it has become apparent that the marketing mix is no longer sufficient to enable a product or any brand overcome the waves of the ever-changing business environment, since the customers’ needs, preferences and priorities are also constantly changing (Prenzel, 2010 p56). According to Professor Koichi Shimizu's 7Cs Compass Model, the concept of place is no longer the most relevant aspect of modern day marketing, but rather convenience (Luudicke, 2006 p72). As opposed to ensuring that the supply chain is most appropriate to connect the producer and the consumer, the emphasis is now making the purchasing experience for the consumers more convenient. For example, Amazon.com is one of the organizations that deal in offering its products over the internet, which has placed more emphasis on convenience than on place (Wenderoth, 2009 p87). This is because, such an organization does not rely on a physical distribution channel, but on the internet, which requires complete customer understanding, before a purchase is made from their site. While it would be most beneficial for the organizations offering physical tangible products to improve the supply and distribution chain, it would be more beneficial for the online organizations offering their pro duct over the internet to improve convenience and the purchasing experience of the customers (Burgers, 2008 p11). Therefore, while the distribution channels formed the basis of place as the component of the traditional marketing mix, convenience informs the basis of the digital and online marketing organizations. Therefore, there is a need to include convenience among the component of the marketing mix, to cater for the current growth in digital